iOS and Android: the race is heating up

 The mobile platform war is heating up. But who is winning? It is among the favorite topics of discussion or blogging these days. Even a small new chunk of tech evolution attracts a storm of internet space.

Time and again, the researchers will come up declaring that Android is beating iOS or that iOS is beating Android. I was reading through an article two days back which stated that Apple lost its battle to Android.

According to that article Android usage is now higher than iOS, Apple’s iPhone and iPad. The latest data from Net Applications (via 9to5Mac) accounts for the same. The Web traffic to Android is much higher than iOS, first time ever. This clearly depicts and ascertains that consumers are using more of Android applications than the iOS. How is it going to affect Apple in the years to come? The race is heating up. Android has been gearing up since a long time to win this competition. However, it wasn’t affecting much to Apple but now the game is changing.

Another story the other day declared that Android grabbed 85 per cent of Smartphone market, threatening to marginalize rival platforms. Also, the overall Smartphone shipments were up 27 percent from a year ago to 295 million, where the growth was seen the most for devices with Android platform.

Also, Apple’s global market share fell to 11.9 percent from 13.4 percent a year ago. Android is consistently proving itself to be a game changer. It’s easy to use applications and inexpensive services are extremely appealing to the consumer’s worldwide, thus gaining popularity.

Despite of all this chaos in the global markets for Apple, it is still going sturdy. It has hundreds of millions of users. The iPhone business is nowhere losing its shine with the majority of the consumers. So, we can conclude that it is just the not so favorable phase Apple is witnessing.

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