Link building – key to effectiveness

Sometimes back, I wrote about the sudden release of Penguin 3.0. The basic intention behind releasing that algorithm is to get rid of the spams and penalizing such websites that uses unnatural link building tactics to rank abnormally high and affect the search engine optimization rankings.

It is pertinent to bring such updates and releases from time to time so to ensure that people understand the criticality of having a clean search engine optimization strategy.

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There was a time when thousand of spam links were used to be created and they shot up the rankings of a website. But those days are now long gone. Such techniques of black hat search engine optimization still exist, however, are not that effective now and their results are temporary and very short lived. Google’s strict algorithms seek to penalize the websites using manipulative links and stresses upon the significance of having healthy and natural inbound links.

For Search engine optimization link building is the most important action and is directly intended at securing the quality inbound links that helps any webpage to rank high. Link building is a culmination of several skills and those search engine optimization’s fair well, that do not get indulge in malpractices and dedicate serious resources in their link building activity. Search engine these days do not get tempted with quantity but is in love with the quality. Having quality links from trusted and authority sites is not a cake walk though, however, if you succeed you are hugely rewarded.

So, now you have a fair idea about what is link building and its significance in search engine optimization. But now the questions arises as to how do you get your hands on such links that won’t get you penalized in anyway.

We have been witnessing a significant shift from how the link building used be done in not so distant time ago such as asking for reciprocal links, buying or selling links, too much usage of article marketing etc. However, now absolutely different strategies are being adopted to do this important activity.

  1. The first and the foremost is the content and that too amazing one: Every effective link building strategy is directly proportional to having excellent and relevant content that resonates with its intended audience. To make this work you need have high-quality content that can keep the readers engaged and have them come back to you for more. This attracts links. 
  1. Build links and drive traffic with guest posts: The guest blogging is that tried and tested strategy that has been there for a while now and works well. Guest blogging is a way to build authority and credibility. But you are required to have relationship with high-quality websites and should contribute some great and relevant content so that their readers out there should love reading a piece from you. Once that readership is attained you’ll get the targeted traffic to your site.
  1. Reaching out to bloggers: To get new audience it is a good practice to reach out to other established bloggers in the industry. This will mutually benefit both and will help in getting links back to your site.
  1. Social media presence: Creating excellent content is important but promoting it on social media is even more important. As this would reach out to mass and get you some really good audience. Once the content is like and shared, it gets visible and there are chances that some of your audience might want to link it to their articles or publications. This way your website receives organic linking back to it. search engine optimization

The potential power of the social media is huge as you got large circles out there and if you share loads of material in your circles the chances are you see more of that material being pushed in search results.


It is critical to understand and use the above notable strategies as they are worthy of consideration for effective link building purpose. These and many more are considered by professional search engine optimization across the globe.


No keywords – No SEO

For effective Search Engine Optimization it is extremely important to research, analyze and select the best keywords. But do you know what a keyword is?

Keyword is that word that people will punch in the search engines (Google, Yahoo, Bing or any other) to look for the products and services that they require and you provide. These Search Engine Optimization keyword or key-phrases are the cornerstones that pave the way for the people to find your website from the search engines. Thus, better the keywords and its linking, better the chances of your website of being found during the searches.

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Right keywords are an essential for the success of Search Engine Optimization and are a fundamental part of it. It is similar to a situation where you are trying to dig a well without exactly knowing where the water is. Thus, a website that is well optimized for search engines have the keywords or phrases that its potential visitors may enter in the search engine to look for the services or products that you offer. Obviously quality content is favored by search engines; however, if you do a bad job at selecting the relevant keywords that people use in active searching, it sure will lead to missing a lot of traffic on your website and all your subsequent efforts will be in vain. Therefore, developing a list of keywords is one of the first and foremost important steps in any search engine optimization initiative.

Since keywords are essentials for all your other Search Engine Optimization efforts, it is of utmost importance that It’s worth the time and funds to make sure the keywords are highly pertinent to your audience.

Usually keywords selection and subsequent optimization is considered to be the most difficult task and ironically it is the most important part of search engine optimization. If you carelessly choose keywords and have no idea what keywords your potential customers are using to search for you services, I am afraid all your efforts would be in vain and you won’t be found. Hence, this would affect the traffic to your website and result in no sale. All other aspects of search engine optimization are directly keywords dependent.

We will walk you through certain important aspects of how to use a keyword so that you can leverage from it.

  1. What is believed to be the most significant piece of content on your website is a Title tag, both on and off-page. You should ensure that you keywords are included in the Title tag.
  1. You should include keywords for Search Engine Optimization in the URL too.
  1. Keyword optimization should be a part of the link building strategy. All the links be it internal links, inbound links, breadcrumb links, navigational links should have the main optimized keywords.
  1. Ensure using the keyword in the meta tags, especially in the meta description
  1. In any image file paths and in the images’ alt text
  1. Using the keyword as the anchor text

Search Engine Optimization

What should you keep in mind while evaluating Keywords?

 There are number of factors to be considered while determining which keywords to choose:

  1. Popularity: Target most popular but the less competitive keyword.
  2. Relevance: Keywords you choose should be relevant to your products and services, without it you’re unlikely to convert any traffic into customers.
  3. Keyword intentions: It is important to find out the intent behind the search queries. Whether they are only navigating here and there to know about some brands or are the ones who are curious and looking from some information which is question oriented and lastly that category which is ready to make a purchase.

By now you must have understood the importance of having right keywords to have an efficient Search Engine Optimization. Do come back to learn more about how to do researching, analyzing, discovering and optimizing keywords and more on our blog.

Till then keep on the research!

Infinite scrolling on the website

Infinite scrolling is an ongoing trend these days for most of the website designing and is becoming increasingly popular. This kind of scrolling came into being from social networking websites such as Twitter, LinkedIn etc. The basic idea behind using infinite scrolling on the websites is to get rid of the ‘Pagination’ i.e. the requirement to click while browsing between the pages. Once you finished reading the content visible on the screen and scroll down, more content will keep appearing without the need of click or moving on to the next page.

Today, we are in the era of responsive website designs where you can browse the websites on the desktop, smartphones, notebooks or other compatible hand held devices. In such case it is of utmost importance to provide the user with an equally pleasing experience on all the devices. Here where infinite scrolling is working best. Most of the devices today are using touch technology. For small screen devices it will be quite a tedious task to tap on to the links to move to the next page, here infinite scrolling plays the genius and provides a convenient user experience.

Infinite scrolling website

Though this kind of infinite scrolls work remarkably well on small devices and for the websites like Twitter, Facebook, LinkedIn etc. However, for almost the rest of the websites who implemented it just for the sake of following the trend, it didn’t really work out and gave a subdued user experience. For these websites it weaken the web’s original intention of providing the to the point information. For example, when a user searches for some information on the web, certain numbers of links are presented to him to choose from. Once the user clicks on the link it gets you to the information page. However, in case of infinite scrolling it usually doesn’t. It directs you to a web page and you need to scroll down some dozen pages for getting to the information you require. Hence, here the basic purpose of the web is defeated.

Just how many times are you going to scroll down to get to the information you require? It sometimes gets impossible if the webpage is quite content heavy. On the other hand on web pages having multiple heavy pictures lot of data is consumed while scrolling down several pages and this slows down the PC or may even crash the browser that you are using.

You must be wondering why ‘infinite scrolling’ is working well for social networking sites such as Twitter, Pintrest, Facebook etc and not that well for the rest. It’s because of the fact that these websites have huge user base and as a result infinite user generated content that flows 24×7. This kind of heavy traffic requires the content to be continuously updated and for this ‘Infinite scroll’ is a best option as the content here is being automatically loaded and ready before users the moment they scroll down.

But this doesn’t hold that true for rest of the websites. There are some other disadvantages of the infinite scroll that one should keep in mind.

  1. Lacks orientation – Infinite scroll lacks orientation which leads to difficulty finding the information that have been seen on the page sometimes ago. However, this is not the case in paginated content, there you can comparatively map the information with the help of page numbers.
  2. Poor navigation – Website navigation is quite important for a better user experience. It is essential for a better user experience to know where they are on the sitemap. In case of infinite scrolling it is almost impossible to track. On top of it, it is extremely annoying sometimes when you click on a link and then want to go back to where you left, it would take you to the start of the feed. This is a nightmare especially for the e-commerce websites, where a user after having a look at the certain product want to go back and instead of getting to the point from where he left, landed on the start of the page.
  3. Crash of browsers – With infinite scrolling another misfit is when the huge amount of content loads to the memory of the computer either it slows it down to almost dead or crashes.
  4. No end – There is no capability to directly jump to the end of the content.
  5. Bad for SEO – There is almost negligible Search Engine Optimization opportunities for the content located below the first scroll.
  6. Bookmarking is tedious – If you want to bookmark a special point of interest on a certain page, it is not possible with infinite scroll.

Typically, every new technology has its share of pros and cons, so is the case with infinite scrolling. For some websites it is beneficial and engaging, while for the rest it can slow down or crash the UX and backfire. Usually it depends upon the basic objective of your website. Infinite scrolling may backfire if your website serves a specific purpose and expected to return specific results. This will provide a bad user experience.However, if the website is content heavy and almost all the content holds the same importance for a user, then infinite scrolling can be a really effective way of delivering that content.


Videos – The future of the web

All of us are well aware of the fact that it’s much easier to comprehend the visual image than to read something. For this reason, online video is gaining strength as a source for content marketing. It is the most lucrative methods for communicating with audiences. According to a survey, if you don’t have a video on your website you are missing on 86% of visitors that prefer videos over text.

SEO and its very essential jargons!

In this incredible SEO influenced business world today, it is essential to comprehend with unfathomable terms that just do not make much sense to everyone in the first go; those are new to SEO (Search Engine Optimization) practice.

Whether you chose to do in-house SEO for your business or hire and external agency the technical SEO jargon may bounce over your head. Therefore, it is essential to know for what you are spending your money.

To know and understand the few famous jargons of SEO click here
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